Gigil is a children’s clothing brand whose name comes from a Filipino word that expresses that almost uncontrollable urge to hug, pinch, or squeeze someone we love with affection. That instinctive, tender gesture became the starting point for developing a visual identity that connects emotionally through simplicity.

The naming, short and resonant, aims to be memorable and effective in a sector where decisions are often made on impulse. Its two‑syllable structure makes it visually strong, easy to pronounce, and adaptable to all kinds of applications.

The brand identity was built around a typographic logotype in which the letters are rounded to convey softness, closeness, and warmth.

Orange dominates the composition, evoking energy, vitality, and joy — everything that surrounds the world of childhood. In contrast, the blue dots above the “i”s provide balance and a fresh visual pause.

One of the most significant details of the logotype is the connection between the letters G and I at the top. A subtle yet intentional visual gesture that reinforces the bond between the brand and its audience: affection, closeness, and complicity.

Gigil is a brand designed to move through its graphics, carefully considering every stroke and every decision to build a coherent, memorable visual identity full of tenderness.