Puto Pollo is born from irony and hunger. A brand that doesn’t try to look gourmet or moralistic, but instead celebrates the pleasure of eating without guilt. A fast‑food concept that laughs at drama, correctness, and pretence, reminding us that enjoying ourselves can also be an act of faith.

Its tone is provocative. The language is direct and humorous. The visual system plays with irony, excess, and visual satire, blending references from pop culture, desire, and classic advertising to create an identity that is as absurd as it is coherent.

The project builds a recognisable universe, where every piece takes part in the same visual and narrative game.

Puto Pollo doesn’t aim to convince, but to seduce; not to sell a product, but an attitude. A brand that devours the rules, laughs at itself, and leaves a flavour you won’t forget.

More chicken, less drama.